A Marketing Lesson From The Godfather by Caroline Melberg
Maybe it was the
commercials for the recent release of the video game based on the movie based on
one of my all-time favorite novels that got me to thinking about how great
marketers are just like Don Corleone, the infamous Godfather
Giuseppe
Zanotti Men London London Plated Zip Sneakers In White.
We all need
to �make �em an offer they can�t refuse.�
Now, I�m not suggesting that we
all need to start sending dead fish wrapped in newspaper to anyone who doesn�t
buy from us, or start putting hits out on our competitors � we�ll leave those
particular tactics to the Corleone family.
What I am suggesting is that,
like Don Corleone, we tell our prospects all the reasons why it would be
beneficial to them to do business with us. Highlight those benefits, and make it
so obvious to them that they can�t live (happily) without your product or
service that they are dying to buy from you!
You see � people don�t
really care about you � or your company � or even your product or service all
that much. What they care about is how you and your product or service will
benefit THEM. You�ve heard of WYSIWYG (What You See is What You Get)? Well,
here�s a new one that your customer repeats every time he reads anyone�s
marketing copy: WIIFM (What�s In It For Me)?
So you tell him! Don�t talk
about boring features (the drill is black and weighs 2 lbs. 3 oz fashion
designer chenximei203.) � tell him about the benefits your drill has to offer �
(our drill is so light weight, you won�t feel like your arm is going to fall off
� even after 30 minutes of continuous use!)
Your customers don�t want
your drill � they want the hole.
Show him how your drill will solve all
of his problems, save him time, make his life easier, save him money and make
him look like a virtual genius to his friends and family for having chosen such
a perfect drill.
By highlighting the specific benefits of your product or
service, you will appeal to your prospects on an emotional level � and you�ll
have �made �em an offer they can�t refuse!�
© Copyright 2006
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